Written by:
Leo Hoogma
For web shop owners engaged in online marketing, measuring sales in Google Analytics is an important tool.
Unfortunately, the e-commerce data in Analytics is often inaccurate and orders are missing. This is caused by buyers who do not return to the webshop after completing the payment, but close the window immediately. This prevents the Google Analytics script on the payment result from being called.
We have created a custom script that works with the Google Analytics Measurement Protocol. This script is called on the page that processes the order, triggered by the postback / webhook of the payment provider. The normal Google Analytics script works via JavaScript, but the Measurement Protocol works via PHP / CURL and can therefore be called in many ways.
The result is an exact representation of the turnover in Google Analytics and the accompanying tracking information so that the results of online campaigns are clearly visible.
Would you like to read more blog posts? Go to the page Blog.